The Internet provides an added opportunity for shops to sell their wares, but many retailers also have premises where the potential Customer can see the products for themselves as well as make their purchases on-line.
How often does a great web site hide the reality?
If the retailer is well known the on-line shopper can have confidence in purchasing on-line, but if they are not, the potential Customer may be dubious about submitting their card details and committing to that purchase.
Interactive panoramas of the shop show Customers what it is like and inspires confidence in making that purchase on-line. It can also inspire them to visit the shop because they know what is on display and what to expect when they get there.